All About Google

Much more than you know about Google knows Google about you. The makers of Google want to conquer the world, the world of information. They have more power and influence than any other enterprise. Google has six times more stock-value than General Motors. Google wants to become the one and only search engine - so that Google is the Internet.

Who doesn't appear at Google doesn't exist. Some people are Google addicted. They seek information about people. If they are interested in a girl and they don't want to look like a stalker, they go to the Internet and have a look, what Google knows about her.

Google uses so-called "robots". These are programs, which search the entire the Internet and analyze all web pages automatically. They go onto every side and have a look at every single word and every single link. They save the contents on her hard disks and every word is indexed. They do this permanently and for all web pages of the world. Every side is analyzed and evaluated and the number of the references to every document investigated. From this the relevance is figured out. One then finds the most popular sides which are called again and again. This is the heart of the system: the page-rank algorithm (indicates the rank of a web page). Behind these Google algorithms millions of mathematical equations which convey the feeling to one to obtain the best hits and the search results indeed are very good.

The founders of Google, Sergey Brin and Larry Page

The founders of Google, Sergey Brin and Larry Page, are approximately beginning thirty (and each of them already has a fortune of approximately 7 to 12 million dollars). Both are sons of college professors. The family of Sergey Brin emigrated to the USA in 1976. Sergey was six years old at that time. His parents left Russia because of the anti-Semitism ruling there. Sergeys father is a mathematics professor at university of Maryland. His mother works as a rocket designer for NASA. The father of Larry Page was the first one who made his doctor to computer science at university of Michigan (in Chicago).

How Google earns his money

Although no advertising is on the initial page of Google, Google earns its money by advertising in the end.

Google has said himself: "If so many people look for certain information, then it must be worthwhile, to approach to people, who are advertiseing, and to them say: 'I have so and so many people who are looking for the product which You sell by chance. Do You want to buy these enquiries from us?'Google sells advertising to advertising-driving in form of a sponsered link which is displayed besides or over the search results. The Google advertisement program "AdWords" makes it possible for enterprises or single persons to offer for or to buy certain words or terms. If somebody enters a search word, then the advertising of the one who has most paid for this is displayed at the highest position.

But this isn’t the whole picture. If the advertising often isn't selected enough, then it doesn't appear. So the advertising of this one which has most paid and which is selected most is published in first place. So the popularity of the advertising is taken into account. Why does Google do this? Because the customer must pay for every click on his advertising, the advertising which most is selected is the most interesting for Goggle.

The most frequent requested words are "pornography", "pills" and "poker"

Google obtains at least 95% of its profits with the "AdWords program". At the moment, this is probably the worldwide most successful advertising medium.

Googles gigantic computer capacity

The enormous size of its computer network belongs to the greatest secrets of Google. No matter how many search requests come in at Google, they are always processed very fast. Google has created a worldwide unique infrastructure and built the biggest computer of the world which consists of innumerable microprocessors. They have approximately 450 000 computers in 10 to 20 computer centers allover in the world.

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